Friday, May 16, 2008

BA = Bloody Appalling

So, BA just posted a 45% rise in profits.  BA b oss Willie Walsh is happy, of course, but decided NOT to take an annual bonus because of the recent Terminal Fiasco, sorry, opening of Terminal Five.  I'm sure that that reputed $1.4 million dollars will be put to better use paying just a few of the people who've claimed insurance directly from BA for delayed baggage.  I for one benefited to the tune of $500 (and contrary to what I wrote earlier, it WAS for the full amount).  The full financial effects of T5 will not be felt until next year given that it opened to close to the end of the fiscal year, so watch this space.  In the meantime, I find it unbelievable that BA is suggesting they may have to put up flight prices in response to surging fuel costs.  In an environment where most people would currently rather fly Baghdad Airways than British Airways, one would think they would use their marketing savvy to rebuild customer loyalty and entice nay-sayers back into the fold with cheaper fares.  I for one will still fly BA for convenience of a direct flight to the UK, but am still in my heart of hearts a Virgin.  Virgin Atlantic.  Nothing beats the purple and red decadence and sheer fun of Richard Branson's Upper Class experience; the hanging chair in the old Heathrow lounge; the sausage sandwiches and unlimited champagne; and a free fake tan and a manicure before even getting on the plane.  BA are fun-suckers on the ground, in-flight, and at baggage (what baggage?) reclaim.  And soon we will have to pay more for it.  Bloody Appalling!